The CMGS (Case Method With Guest Speakers) Project: Developing Experienced Learning In Sales
The implementation of the CMGS (Case Method with Guest Speakers) Project in Sales Management courses provides Marketing undergraduate students with first-hand practical knowledge about how a sales Read More »
Author: José Luis Ruíz de Alba, Maria L. Vallespin Aran, Estefania Almenta López
Contributor: eb™ Research Team
Clickers: Educational Applications In University Teaching
The use of information and communication technologies (ICTs) by students has been broadly studied over time. Until now, many innovations have been introduced on a continuous basis, including among Read More »
Author: Myriam Martínez Fiestas, Francisco Liébana Cabanillas, Lidya Jareño Macias
Contributor: eb™ Research Team
Business Development: Measurement And Performance
Business development tasks and processes span a growth opportunity’s planning phase and implementation phase. This exploratory study aims at clarifying and empirically verifying the business Read More »
Entrepreneurial Orientation And New Product Performance: The Moderating Role Of Formal Control
An organisation with a strong Entrepreneurial Orientation (EO) is characterised by risk-taking, innovativeness and pro-active behaviour. Prior studies have substantiated the importance of EO in Read More »
Alliance Market Orientation And New Product Performance In High-Tech Industries
Market orientation has traditionally been examined as an intra-firm concept. However, as firms often collaborate with other firms to create offerings that have superior value to customers, there is a Read More »