Emergency Purchasing Situations: Implications For Consumer Decision-Making
We introduce Emergency Purchasing Situations (EPS) as a distinct buying context. EPS arise as a result of an unexpected need or timing of a need, and lead consumers to take a decision within a Read More »
Author: Benjamin Voyer, Alain Samson, Minas Kastanakis
Contributor: eb™ Research Team
Revisiting Fear Appeal Theory: A Psychological Entropy Paradigm
This article expands and reinterprets prior work on fear appeals, contending that major inconsistencies in fear appeal research may arise from the assumptions of versatility, fear centrism and Read More »
Extending Marketing’s Influence Earlier In The Development Cycle: Exploring Marketing Effects In
Marketing needs innovative approaches to show its influence at an early stage of product development. we propose an approach, building on simulation modeling, for exploring marketing effects for Read More »
Comparative Study Of The Marketing Strategies Of Local Vs. Multinational Pharmaceutical Companies
This paper looks at the marketing strategies used by the pharmaceutical companies in Lebanon, a loosely regulated highly competitive market. It provides a comparative analysis between Multinational Read More »
The Performance Of Domestic And Foreign Firms In Emerging Markets – The Moderating Role Of FDI
Foreign firms operating in emerging markets are commonly assumed to outperform their local competitors and thereby pose a serious threat to domestic firms. In most cases, the superiority of foreign Read More »