Influence Of Celebrity Endorsement On Buying Behaviour Of Sports Goods Consumers
Celebrity endorsement has become an influential promotional strategy in the sports goods market, where consumer choices are often shaped by aspiration, performance association, and brand image. This Read More »
Anthropocene Crisis And Emergence Of AI: An Eco-Critical Study Of The Stone Goods And Bewilderment
This paper examines how contemporary eco-fiction deploys artificial intelligence as both narrative catalyst and thematic mirror for dealing with the issue of climate anxiety, focusing on Richard Read More »
Artificial Intelligence And Cyber Crime: Adequacy Of The Indian Legal Framework
Artificial Intelligence (AI) has emerged as a powerful technological force reshaping digital governance, economic activity, and social interaction. However, its rapid integration into cyberspace has Read More »
Women Entrepreneurship Initiative In KERALA: An Economic Evaluation
Kudumbashree Micro-Enterprises are small-scale income-generating units promoted under the Kudumbashree Mission of Kerala to alleviate poverty and empower women through entrepreneurship. They are Read More »
The Foundations Of AI-Driven Smart Curricula: From Adaptive Architectures To Wisdom-Oriented
This paper contributes to the development of an overarching conceptual and methodological approach to AI-driven smart curricula by locating the place of knowledge engineering as their epistemic and Read More »