We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the
The purpose of this study is to analyze Japanese consumers' decision-making processes for environmentally friendly products. Using consumers' market and non-market behavior after the Great East Japan
A significant amount of food produced ends up as waste. It has been estimated that up to a half of all food purchased by households is thrown away (Imeche.org 2013). This is alarming from the point
The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualize the development of market systems on a mid-range (or meso-) level; secondly, we spell
Ethical labeling campaigns have become a central means for diffusing and negotiating conflicts between social movements and market actors. Fair Trade was a pioneering ethical label and, by many