The role of place attachment in influencing tourists’ environmental attitudes and pro-environmental behaviour is supported by many. Tourists tend to express stronger emotional attachment towards
Although the development of the brand equity construct has been based on five dimensions, research on destination brand equity commonly refers to four dimensions; namely awareness, image, quality and
The main goal of this paper is to develop empirical knowledge regarding the evaluation of the most important determinants of a relationship marketing approach to an online context, assuming that in
Market segmentation in tourism has been a central topic of research during decades. A general classification of segmentation is data-driven versus conceptual segmentation. The aim of our study is
Many people now use online reselling platforms to harness the power of the Internet to sell used products more efficiently. Little attention has been devoted to product disposal through resale and