Ethics In The Age Of AI
Ethics in the Age of AI outlines how Americans feel about artificial intelligence (AI) from an ethical standpoint. The study found they have concerns about the technology’s impact on the human Read More »
Culture & Conduct Risk
A definitive guide to Understanding, managing and monitoring culture risk, conduct risk and risk culture. There are four generally accepted root causes of all risk. These are People, Processes, Read More »
A Brief History Of Consumer Activism
A brief history of consumer activism. Consumption and consumerism are tricky words in the English language. They are replete with positive and negative attributes, implying on the one hand that Read More »
The Impact Of The ‘100% Natural Origin’ Claim On Consumers’ Perception Of Fragrances
Can consumer knowledge that a scent is 100% composed of natural ingredients influence sensory perception of the fragrance? In the present study, 112 participants were asked to test and evaluate a Read More »
Author: Vanessa Apaolaza, Patrick Hartmann, Cristina López, Jose M. Barrutia, Carmen Echebarria
Contributor: eb™ Research Team
Time Pressure And Time Planning In Explaining Advertising Avoidance Behavior
In this study two factors, central to time allocation theory, are identified as relevant to an understanding of television advertising avoidance behaviour: time pressure and time planning. Drawing Read More »