Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Customers Satisfaction On Online Shopping In Malaysia

This research attempted to find out the factors that are affecting customers intention and satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more Read More »

Date: 10/01/2011
Author: Hasina Momtaz, Md. Aminul Islam, Ku Halim Ku Ariffin, Anayet Karim
Contributor: eb™ Research Team
Article

How Older Consumers' Perceived Ethicality Influences Brand Loyalty

Brand loyalty, that is, a consumers propensity to purchase a product or a brand continuously, is one factor that can be used to increase a companys profits. Initially, consumers may do some Read More »

Date: 04/2018
Author: Bertina Sjabadhyni
Contributor: Alvin Eryandra, Martina Dwi Mustika eb™ Research Team
Article

Integrating Identity, Strategy And Communications For Trust, Loyalty And Commitment

Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders Read More »

Date: 05/05/2016
Author: Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen, Mohammad M. Foroudi, T.C. Melewar
Contributor: eb™ Research Team
Article

Criminal Responsibility Of Students Regarding Using Mobile Devices And Violating The Principles Of

The combination of information security and criminal law in the case of usage of smart mobile phones among the students is a very relevant and current topic. Namely, the number of smart mobile phones Read More »

Date: 01/2014
Author: Blaž Markelj
Contributor: eb™ Research Team
Article

Enhancing The Foundations For Theorising Through Bibliometric Mapping

Purpose The academic revolution that has taken place over the past 50-60 years has brought about many opportunities, but also challenges, in the lives of academics. The publish or perish phenomenon Read More »

Date: 07/10/2015
Author: Noemi Sinkovics
Contributor: eb™ Research Team
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