Ethical Consumerism And Its Effect On Purchase Decision: Evidence From Fashion Industry Of Pakistan
In recent years, customers increasing awareness of ethical consumption has become increasingly important for the business environment and ones lifestyle. Although it is observed that consumers are Read More »
The 19th Nordic Conference On Media And Communication Research
The media and communication research associations of the Nordic countries in cooperation with Nordicom have held conferences every second year since 1973. These Nordic conferences have contributed Read More »
RETHINKING INTEGRATED MARKETING COMMUNICATIONS – THE HOUSEHOLD SERVICES INDUSTRY PERSPECTIVE
This article aims to review the different integrated marketing communication (IMC) tools in a digital context that companies in the field of household services can utilize to manage their brand Read More »
Psychological Contract Violation: A Bridge Between Unethical Behavior And Trust
Formation of intentional relationships which increase the organizational restrictions has confirmed a challenging struggle for managers. The corporation survey of supply chain revealed that the Read More »
Author: Yuris Danilwan, Dewi Budhiartini Yuli Isnaini, Ikbar Pratama
Contributor: eb™ Research Team
Creating Designs To Improve Consumer's Awareness And Purchasing Behavior Towards Ethical Fashion
Apparel industry has a crucial impact on environment. In order to fight against these environmental impacts, there is a substantial development of the ethical fashion. There is a wide variety of Read More »