Discursive Brand Solidarisation - An Action Net Perspective
This article combines literature on consumer brand engagement with Action Net Theory in order to understand the discursive construction of brand solidarisation in the case of a traditional, national Read More »
Author: Verena E. Stoeckl, Sabrina Gabl, Sylvia Von Wallpach, Andrea Hemetsberger
Contributor: eb™ Research Team
Depositors’ Withdrawal Behaviour In Times Of Economic Crisis: A Matter Of Trust
A paradigm shift in consumer behaviour has been witnessed as a result of the enormous increase of uncertainty in the global banking industry and the significant disruptions in various financial Read More »
Author: Magdalini Soureli, Ioannis Chaniotakis, Constantine Lymperopoulos
Contributor: eb™ Research Team
Antecedents Of Customer Loyalty In Emerging Economies: An Empirical Study In The Nigerian Mobile
Using empirical data from the Nigerian mobile telecommunication sector, this study attempts to model the antecedents of customer loyalty in an emerging market context. This study’s contribution Read More »
Author: Ioannis Rizomyliotis, Dandison Ukpabi, Kleopatra Konstantoulaki, Giannis Kostopoulos, Carmen Lopez
Contributor: eb™ Research Team
Analysing The Fulfilment Of Service Recovery Paradox In Retailing
The literature dealing with the Service Recovery Paradox (SRP) is vast, but some results are confusing and contradictory. This paper aims at verifying the compliance of the SRP in the context of Read More »
Author: Teresa Fayos Gardó, Beatriz Moliner Velázquez, Mª Eugenia Ruiz-Molina
Contributor: eb™ Research Team
Reward Redemption Effects In A Loyalty Program When Customers Choose How Much And When To Redeem
Redemption of loyalty program (LP) rewards may have an impact on LP members’ behavior, particularly on purchase behavior before and after redeeming a reward. However, little is known about the Read More »
Author: Matilda Dorotic, Peter C. Verhoef, Tammo Bijmolt, Dennis Fok
Contributor: eb™ Research Team