Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Ethical Brand Impact On The Behavior Of Food Products Consumers In Rasht

This study has tried to link areas of business ethic, marketing and brand management to each other; and for the first time in Iran, it has shown that there is a relationship between ethical Read More »

Date: 11/27/2014
Author: Somayeh Izadi Rad, Roozbeh Habibi
Contributor: eb™ Research Team
Article

Investigating Fashion Manufacture Within International Development : Discussing Intention And

This research examines the emerging role of fashion manufacture in the context of international development, as an example of market-led development. The role of fashion brands addressing development Read More »

Date: 01/2018
Author: Julia Katherine Black
Contributor: eb™ Research Team
Article

Fashion Victim: The Impact Of Fair Trade Concerns On Clothing Choice

Fair trade is concerned with ensuring a fair price and fair working conditions for producers and suppliers, promoting equitable trading agreements. Throughout recent years fair trade has experienced Read More »

Date: 12/2006
Author: DEIRDRE SHAW, GILLIAN HOGG, ELAINE WILSON, EDWARD SHUI, LOUISE HASSAN
Contributor: eb™ Research Team
Article

After The BP Deepwater Horizon Oil Spill: Financial And Health Concerns Among Coastal Residents And

The BP Deepwater Horizon oil spill is recognized as the largest marine oil spill in U.S. history. In this article, we examine the impact of the BP oil spill on directly affected commercial fishers Read More »

Date: 08/18/2015
Author: Katie E. Cherry, Bethany A. Lyon, Loren D. Marks, Pam F. Nezat, Rachel Adamek
Contributor: eb™ Research Team
Article

Can Ethical Business Strategy Influence Consumers Buying Behavior And Loyalty: Marks And Spencer

The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers buying behaviour Read More »

Date: 05/19/2016
Author: Kamrul Islam
Contributor: eb™ Research Team
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