Corporate Brands, The British Monarchy, And The Resource-based View Of The Firm
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the Read More »
The Peripheries Of Omnivorousness: Vegetarian Canteens And Social Activism In The Early
Unlike the British, American, or Central European vegetarian movements, which emerged in the nineteenth century, organized vegetarianism did not emerge in the Russian Empire until the turn of the Read More »
HOW COULD BUSINESSES PROMOTE ENVIRONMENTAL RESPONSIBILITY?
Today, consumer behavior and Business investments are influencing/impacting various environmental and social spheres. Among the consequences are climate change, biodiversity loss and pollution that Read More »
Sustainability Labels On Food Products: Consumer Motivation, Understanding And Use
This study investigates the relationship between consumer motivation, understanding and use of sustainability labels on food products (both environmental and ethical labels), which are increasingly Read More »
Author: Klaus Grunert, Josephine Wills, Sophie Hieke
Contributor: eb™ Research Team
CONSUMER PERCEPTION OF PRODUCT STIMULI An Investigation Into Indian Consumer Psychology And Its
Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy Read More »