Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Perceived Reasonableness And Morals In Service Encounters

Companies have a moral responsibility to treat customers fairly. One way for companies to do so is to allow their employees to exercise reasonableness in their interactions with customers. We define Read More »

Date: 10/19/2013
Author: Nobuyuki Fukawa, Sunil Erevelles
Contributor: eb™ Research Team
Article

Integrative Live Case: A Contemporary Business Ethics Pedagogy

Disparate attempts exist to identify the key components that make an ethics pedagogy more effective and efficient. To integrate these attempts, a review of 408 articles published in leading journals Read More »

Date: 03/29/2017
Author: Swapnil Garg, G. Venkat Raman, Sneha Thapliyal
Contributor: eb™ Research Team
Article

Determinants Of Loyalty In The Relationship Between Liga Antioqueña De Tenis De Campo And Its

In order to have long-lasting relationships with their customers, sports organizations should make good marketing decisions based on studies that identify the characteristics of such relationships. Read More »

Date: 06/03/2021
Author: Oscar Eduardo Ávila-Rodríguez, Silvana Janeth Correa-Henao, Laura Cristina Henao-Colorado, Héctor Alonso Monroy-Escudero, Jorge Iván Brand-Ortiz
Contributor: eb™ Research Team
Article

From Value-for-money To Values-for-money? Ethical Food And Policy In Europe

The paper considers how ethical food raises complex challenges for policy-makers. Looking mainly at Europe and developed countries, it suggests that the notion of ethical food is plastic, but that Read More »

Date: 2010
Author: Tim Lang
Contributor: eb™ Research Team
Article

The Marketization Of Poverty

Increasingly, transnational corporations (TNCs) see themselves, and are seen by multilateral development organizations and national governments, as part of the solution to global poverty alleviation. Read More »

Date: 04/03/2011
Author: Anke Schwittay
Contributor: eb™ Research Team
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