A New Conceptual Framework For Business-consumer Relationships
Purpose The purpose of this paper is to investigate the complex of factors affecting the present and future of empowered consumer behaviour that has evolved in developed countries, and to apply the Read More »
Towards A Marketing Communications Model For Small Political Parties - A Primary Principles
Purpose Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi-perspective interrelation of different dimensions of existing theory to eventually Read More »
Author: Alkis Thrassou, Demetris Vrontis, Masaaki Kotabe
Contributor: eb™ Research Team
The Role Of ‘Ethical Brand’ And Its Effects On Company Reputation
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team
An Investigation Of The Corporate Responsibility Report Assurance Statements Of The Big Four Banks
The corporate responsibility report demonstrates an organisations commitment to sustainability. Currently, not much is known about the quality of the assurance statements of the corporate Read More »
The Relationship Between Ethical Brand And Company Reputation: The Malaysian Perspective
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team