Is Trust Necessary To Increase Loyalty In Adult Consumers?
The aim of this study is to examine if brand experience can predict brand loyalty of older adult consumers through brand trust. This cross-sectional study involved 390 Indonesian older adult Read More »
Author: Martina Dwi Mustika, Kinanti Alvani Pane, Bertina Sjabadhyni
Contributor: eb™ Research Team
CRISIS MANAGEMENT AND BRAND REPUTATION
Crisis management is a critical function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Public relations practitioners are an integral Read More »
Validating An Instrument For Measuring Brand Equity Of CSR Driven Organizations In Malaysia
The objective of this study is to develop and propose a valid and reliable instrument to measure brand equity of CSR driven organizations in Malaysia. An instrument to measure brand equity was Read More »
How Multinational Banks In India Gain Legitimacy: Organisational Practices And Resources Required
Liability of foreignness (LOF) refers to the diculties and additional costs that multinational enterprises face when they operate in a foreign market. Rooted in institutional theory, extant Read More »
Fair Trade Information Eliminates The Positive Brand Effect: Product Choice Behavior In Japan
We examine whether Fair Trade information affects the Japanese consumers willingness to pay. We provide information on agroforestry and poverty resolution for chocolate products to test consumer Read More »