Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Information Search Process And Familiarity With A Tourist Destination: Criteria For Designing Hotel

The internet has become one of the main channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which Read More »

Date: 06/03/2014
Author: Ruben Huertas-Garcia, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, Francisco J. Martínez-López
Contributor: eb™ Research Team
Article

The Relationship Between Work-Life Balance, Emotional Labor And Affective Commitment – An

Although emotional labor and work-life balance gain considerable interest in research and practice, current literature has neglected to investigate their interconnections and influence on Read More »

Date: 06/03/2014
Author: Thomas Höge, Verena Hofmann, Nicola Stokburger-Sauer
Contributor: eb™ Research Team
Article

The Morality Of Metaphorically Wrapped Erotic Ad Packages: Scuba Diving Into Consumers’ Cognitive

Eroticism and metaphor are frequently used in advertising. However, questions remain as to their combined cognitive and ethical effects across metaphorical variants used and dependent upon viewers’ Read More »

Date: 06/03/2014
Author: Vlasis Stathakopoulos, Ioannis G. Theodorakis, Androniki Katarachia, Efthymia Kottika, Konstantinos Kottikas
Contributor: eb™ Research Team
Article

Marketplace Access As An Individual And Collective Endeavour

Contemporary calls for research suggests exploring how those who are vulnerable can improvise, navigate, solve problems and gain access to consumption related experiences. Through forty in-depth Read More »

Date: 06/03/2014
Author: Julie Tinson, Maria Piacentini, Hayley Cocker
Contributor: eb™ Research Team
Article

Conditions For Service Customization: A Configurational Perspective On Employee Adaptive Behaviors

The provision of customized products and services is a major challenge for firms in various industries. This article aims to improve understanding of workplace conditions stimulating frontline Read More »

Date: 06/03/2014
Author: Alexander Leischnig, Uwe Messer, Kati Kasper-Brauer
Contributor: eb™ Research Team
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