Globalization And Its Impact On The Slovak Consumer
Research background: Globalization and the processes associated with it are reflected in the constant changes taking place in the market and affect its individual participants, among whom we also Read More »
Author: Miriam Olšiaková
Contributor: Erika Loučanová, Eva Drličková, Anna Dovčíková eb™ Research Team
Digital Marketing Planning With The Brand Dashboard Approach
A brand is a name, a symbol, a term or a design which identifies an organizations goods and services as distinct from those of other organizations. Brands support customers in their decision making Read More »
CREATING A MARKETING STRATEGY WITH PREFERENCE FOR ORGANIC PRODUCTION AS A FACTOR OF INFLUENCE ON
The specifics of organic production suggest use of safe and healthy food, ecosystems protection, sustainable use of natural resources, improvement of social status and development in rural and urban Read More »
Seduction By Contract
In this accessible and well-structured book Bar-Gill takes a close look at the credit card, mortgage, and cell-phone markets. He shows why contracts in these markets look the way they do, what is Read More »
Capitalism Unwrapped
In a compelling paper that appeared in 2007, Slavoj Zizek recounted the following anecdote, funny and disconcerting at the same time: Italian leftist journalist Marco Cicala had confessed him that Read More »