Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
The organizational trust literature relies strongly on the notion of trust and trustworthiness as a calculative cause-and-efect relationship aimed at assessing the advantages and disadvantages Read More »
Sustainability has become the mainstream argument in public debates and its principles are increasingly incorporated at the basis of any business planning. Since the 2000’s, the private sector has Read More »
Marketing and branding of higher education occupy an important space today in the extremely competitive B-school market. This paper aims to explore the drivers of brand loyalty and advocacy in the Read More »
In the past few years Organic food has become more prevalent in our society. Many people claim that the health benefits are out of this world. The problem with this stance is that there are too many Read More »
Lack of adherence to ethics and principles appears to have been one of the main causes of corporate financial distress around the world. A lot of unethical practices have contributed to revenue Read More »