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Small Business, Shifting Boundaries: A Case Study Of Strategic Communication In The Digital Age
Small and medium enterprises are important contributors to most national economies but their use and practice of public relations is under examined. Arguing that a robust discussion of strategic Read More »
Analyzing The Implementation Of Lean In The Fast-Moving Consumer Goods Sector: Critical Review
The Fast-Moving Consumer Goods sector has been facing various challenges in South Africa and other developing countries. the FMCG sector has policy which need to be applied but it is not being Read More »
Author: Tumelo Owen Matinga, Pule Aaron Kholopane, Ndala Yves Mulongo
Contributor: eb™ Research Team
Sustainability In Corporate Communications And Its Influence OnConsumer Awareness And Perceptions:
This paper focuses on the issue of effective web-based corporate sustainability communications to influence consumer awareness and perceptions. Studying the dedicated corporate sustainability Read More »
CSR, Trust, Brand Loyalty And Brand Equity: Empirical Evidences From Sportswear Industry In The NCR
This study is aimed towards understanding the effect of perceived CSR initiatives (PCSRI) on brand loyalty, and consumer based brand equity (CBBE) in Indian sportswear market. This study was Read More »
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Overview Of Indicators To Assess On-farm Welfare Of Sheep And Goats
The objective of this paper is to provide an overview of a number of useful indicators to assess on-farm welfare of sheep and goats in commercial systems. Assessing the welfare of production animals Read More »