Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
In recent years, it has become an increasingly common marketing practice to connect the sale of consumer products to corporate social responsibility (CSR) initiatives, such as aid and development Read More »
Population growth and rising consumption of meat, dairy, eggs and fish are forcing the world to face the intersecting challenges of how to sustainably feed a population expected to exceed 9 billion Read More »
James Bond emerged as an international film hero because he represented an aspirational cosmopolitan ideal offering viewers an opportunity to escape to an exciting international arena of adventure Read More »
This study identifies the roles of consumers' ethical orientations and CSR (perceived corporate social responsibility) motives and the dynamics of these two variables on the subsequent consumers' Read More »
In recent years, presentations at the Universities Art Association of Canada annual conference have been routinely prefaced with a land acknowledgement. [1] While many Indigenous land treaties Read More »