Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

1L=10L For Africa: Corporate Social Responsibility And The Transformation Of Bottled Water Into A

In recent years, it has become an increasingly common marketing practice to connect the sale of consumer products to corporate social responsibility (CSR) initiatives, such as aid and development Read More »

Date: 01/01/2014
Author: Vinicius Brei, Steffen Bhm
Contributor: eb™ Research Team
Article

What We Know About The Public Now About The Publics Level Of Concern For Farm Animal Welfare In

Population growth and rising consumption of meat, dairy, eggs and fish are forcing the world to face the intersecting challenges of how to sustainably feed a population expected to exceed 9 billion Read More »

Date: 11/16/2016
Author: Amelia Cornish, Paul McGreevy, David Raubenheimer
Contributor: eb™ Research Team
Article

“Ever Heard Of EVEL Knievel?”: James Bond Meets The Rural Sheriff

James Bond emerged as an international film hero because he represented an aspirational cosmopolitan ideal offering viewers an opportunity to escape to an exciting international arena of adventure Read More »

Date: 2017
Author: John Schwetman
Contributor: eb™ Research Team
Article

Consumers' Ethical Orientation And Attitudinal And Behavioral Response To CSR And In South Korea

This study identifies the roles of consumers' ethical orientations and CSR (perceived corporate social responsibility) motives and the dynamics of these two variables on the subsequent consumers' Read More »

Date: 11/05/2019
Author: Shim Kyujin
Contributor: eb™ Research Team
Article

United Colours Of The UAAC: More On The Politics Of Diversity In Canada

In recent years, presentations at the Universities Art Association of Canada annual conference have been routinely prefaced with a land acknowledgement. [1] While many Indigenous land treaties Read More »

Date: 05/31/2023
Author: Marc James Lger
Contributor: eb™ Research Team
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