A Structural Equation Model Of The Factors Influencing British Consumers Behaviour Towards Animal
Results of national and pan-European consumer surveys and the growth in the demand for so-called animal friendly food products suggest that consumers within the European Union show a high level of Read More »
Author: Luiza Toma, Alistair McVittie, Carmen Hubbard, Alistair Stott
Contributor: eb™ Research Team
Penn State's "Success With Honor": How Institutional Structure And Brand Logic Disincentivized
In the wake of the Penn State child sex tragedy, media coverage tended to focus on the individuals involved rather than the corporatized university's economic motivations and the institutional Read More »
From CSR To CSI: Analysing Consumers Hostile Responses To Branding Initiatives In Social
Purpose - The paper analyses consumers hostile responses and 'creative re-interpretation of a proactive Corporate Social Responsibility (CSR) brand communication campaign on social media by a leading Read More »
Author: Agostino Vollero, Maria Palazzo, Alfonso Siano, Pantea Foroudi
Contributor: eb™ Research Team
A Punch Straight For The Heart: Disparaging Political Cartoons And Ethical Guidelines
The field of political cartooning is an important element of editorial commentary in mass media worldwide. The content of cartoons, however, is sometimes disparaging, offensive and hateful toward Read More »
A Decade Of Marketing Analytics And More To Come: JMA Insights
The Journal of Marketing Analytics was created in 2013 by Palgrave Macmillan from the merger of the Journal of Targeting, Measurement, and Analysis for Marketing (20012012) and the Journal of Read More »