Balancing A Hybrid Business Model: The Search For Equilibrium At Cafédirect
This paper investigates the difficulties of creating economic, social, and environmental values when operating as a hybrid venture. Drawing on hybrid organizing and sustainable business model Read More »
Exploring Origins Of Ethical Company/brand Perceptions — A Consumer Perspective Of Corporate
This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general Read More »
NZ Customers' Perceptions Of Brand Trust And Trusted Brand Endorsements
The purpose of this research is to understand NZ customers perceptions of brand trust and trusted brand endorsements. Readers Digest (RD) is a U.S. based magazine with one of the highest monthly Read More »
Role Of Online Retailers' Post-sale Services In Building Relationships And Developing Repurchases:
Customers are skeptical about shopping online because e-commerce environments are typically considered impersonal. To assure product quality and to enhance customer proclivity in such environments, Read More »
Author: Muhammad Kashif Javed, Min Wu, Talat Qadeer, Aqsa Manzoor, Abid Hussain Nadeem, Roger C. Shouse
Contributor: eb™ Research Team
Effect Of Employee Empathy On Customer Satisfaction And Loyalty During Employee-customer
This study investigates the indirect effect of employee empathy (EE) on customer loyalty (CL) and loyalty outcomes through intervening variables, i.e. customer affective commitment, perceived service Read More »