Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

THE JOINT ORDER AND PROMOTIONAL EFFORT DECISIONS FOR A FASION APPAREL COMMODITY UNDER PRE-ACQUIRED

This work considers a two stage newsvendor problem that a retailer places an order of a fashion product with the short life cycle from her supplier and sells goods directly to customers. Due to the Read More »

Date: 2011
Author: Li-Ming Chen
Contributor: eb™ Research Team
Article

THE EXPLORATION ACTIVITY’S ADDED VALUE INTO THE INNOVATION PROCESS

This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical Read More »

Date: 2011
Author: Hela Chebbi, Dorra Yahiaoui, Alkis Thrassou, Demetris Vrontis
Contributor: eb™ Research Team
Article

VALUE-BASED MANAGEMENT FOR SMALL- AND MEDIUM-SIZED ENTERPRISES – FINDINGS OF AN EMPIRICAL STUDY

Based on the description of the theoretical background of value-based management and the characteristics of SMEs, the paper analyses the state of knowledge and the diffusion of value based management Read More »

Date: 2011
Author: Bernd Britzelmaier, Carola Normann, Anastasia Paul
Contributor: eb™ Research Team
Article

CHALLENGE TO THE SUSTAINABILITY OF MICROFINANCE INSTITUTIONS IN CHINA

Based on the development of China's Microfinance Industry the paper first gives an overview on China's Microfinance Institutions. It shows the main regulations and challenges in the legal environment Read More »

Date: 2011
Author: Bernd Britzelmaier, Yan Xu, Patrick Kraus
Contributor: eb™ Research Team
Article

THE LINK BETWEEN FAMILY BUSINESS AND INNOVATION: EVIDENCE FROM AN ITALIAN SAMPLE

Family businesses are an alternative organizational typology that crosses all segments, in terms of size and sectors. They are a primary organizational type all over the world and innovation has long Read More »

Date: 2011
Author: Stefano Bresciani, Alkis Thrassou, Demetris Vrontis
Contributor: eb™ Research Team
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