Does Creativity Matter For Store Window Displays?
Store window displays are highly important for retailers since they have the potential to draw traffic to the stores. Still, little is known about their influence on consumers. In this study we Read More »
Which Dimensions Of The Store Environment Irritate Customers? Evidence From Three Retail Settings
Most previous studies on store atmospherics have focused on their impact on positive emotional customer responses. However, less pleasurable shopping experiences may also generate negative affective Read More »
Author: Nathalie Demoulin, Kim Willems, Gilbert Swinnen
Contributor: eb™ Research Team
Consumer Responses To Structural And Informational Components Of Eco-Designed Packaging: The Role
Manufacturers are increasingly designing more sustainable packaging and consumers tend to evaluate sustainable initiatives positively. However, ecological stimuli can sometimes have a negative impact Read More »
Author: Lise Magnier, Dominique Crié, Jan Schoormans
Contributor: eb™ Research Team
The Lag-Users Method: A New Source Of Idea Generation For New Products
Laggards are the last to adopt a product. Despite significant research on user-led innovation, prior literature ignores laggards’ impact on innovation. Companies cannot afford ignoring the input of Read More »
Predicting The Innovator
Who are the innovative customers for new products? Despite considerable research in this area, a striking characteristic of innovators was identified over 35 years ago. In work since often Read More »
Author: Malcolm Wright, Philip Stern, Margaret Faulkner, Roman Konopka
Contributor: eb™ Research Team