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On Social Marketing And Social Change : Co-creating Relationships, Partnerships And Networks
In acknowledging the collective aspect to social change, social marketing recognises no one organisation has the capacity and resources to understand and respond to socially complex or wicked Read More »
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The Fundamental Role Of Ecological Intelligence In Creating Resilient Business Practice
This is a conceptual paper that is informed by the ideas and outcomes of two EPSRC funded projects undertaken in the areas of sustainable innovation, organizational change and ecological literacy Read More »
Framing Across Cultures: Preferences For Different Message Framing Options
While there is an increasing body of knowledge of how cultural values play a part in international communication, there is still a lack of research looking at if and how cross-cultural differences Read More »
The Demon In The Strategy Stream
In strategy today, ‘dynamic capabilities’ is the dominant perspective (Bareto, 2010; Easterby-Smith et al, 2009). Bareto, (2010, 256) cites article search evidence from 1997-2007 to back up this Read More »
Putting The ‘social’ Into Social Marketing: Practices, Norms And Communities – The Case Of
Social marketing is increasingly cited as an important component of the response to the behavioural demands of sustainability (Peattie and Peattie 2009; Institute for Government/Cabinet Office 2009), Read More »