Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Sustainable Seafood: Understanding Current Stakeholder Perspectives

While sustainability is a topical buzz word for the seafood industry, with a recent Google search on the term ‘sustainable seafood’ scoring over 7.6 million hits, the current literature indicates Read More »

Date: 02/23/2015
Author: Meredith  Lawley, Dawn  Birch, Jane  Craig
Contributor: eb™ Research Team
Article

Consumers’ Perception Of Sustainability In Food Chains: Perspectives For Future Marketing

This study investigates consumers’ perception of sustainability and food along three food chains(orange juice, salmon, and beef and dairies) from production to the end of life with the goal to Read More »

Date: 02/23/2015
Author: Anne C. Bech, Maruxa Garcia, Thorkild  Nielsen, Bianca  Pop, Grace  Viera, Begoña  Perez Villarreal
Contributor: eb™ Research Team
Article

Significance Of Food Losses In The German Food Industry: A Qualitative Research

Sustainability has become an important issue in the food industry, which will probably still increase in the future. Meanwhile, a variety of food products are advertised with various sustainability Read More »

Date: 02/23/2015
Author: Beate  Richter, Wolfgang  Bokelmann
Contributor: eb™ Research Team
Article

Local And/Or Organic: A Study On Consumer Preferences For Organic Food And Food From Different

The purpose of this paper is to get a deeper insight into consumer preferences for different food products varying in their places of origin (i.e. local, Germany, neighbouring country, non-EU Read More »

Date: 02/23/2015
Author: Corinna  Feldmann, Ulrich  Hamm
Contributor: eb™ Research Team
Article

The Closer We Are To A Product Category, The Easier The Choice Is? Consumer Behavior Evidences From

The purpose of this study was to evaluate how familiarity to a product category in terms of habits, knowledge and interest is linked to their behavior toward choice. Two experiments respectively test Read More »

Date: 02/23/2015
Author: Carole  Jégou, Laure  Saulais, Bernard  Ruffieux
Contributor: eb™ Research Team
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