Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
While sustainability is a topical buzz word for the seafood industry, with a recent Google search on the term ‘sustainable seafood’ scoring over 7.6 million hits, the current literature indicates Read More »
This study investigates consumers’ perception of sustainability and food along three food chains(orange juice, salmon, and beef and dairies) from production to the end of life with the goal to Read More »
Sustainability has become an important issue in the food industry, which will probably still increase in the future. Meanwhile, a variety of food products are advertised with various sustainability Read More »
The purpose of this paper is to get a deeper insight into consumer preferences for different food products varying in their places of origin (i.e. local, Germany, neighbouring country, non-EU Read More »
The purpose of this study was to evaluate how familiarity to a product category in terms of habits, knowledge and interest is linked to their behavior toward choice. Two experiments respectively test Read More »