Tracking The Evolution Of Theory On Marketing-Sales Relationship: Past, Present And Future
Marketing-Sales relationship is an important field of study as these two units are considered the customer-centric team. Scholarly, it was originally addressed in the 90s while today the relevant Read More »
What Works In Facebook? Content Versus Relational Communication: A Study Of Their Efficiency
Developments in the Internet over the last few decades years have led to changes in the role played by consumers vis-à-vis their exposure to communications. Despite the widespread inclusion of Read More »
Author: Carmen Camarero, María José Garrido, Rebeca San José
Contributor: eb™ Research Team
Consumer Reactions To Likes And Comments Received In Social Network Sites
Consumers increasingly post comments on brand profile pages and quite often they also get feedback either as likes or as comments to their posts from other consumers. In this research we analyze how Read More »
Author: Salvador Ruiz De Maya, Maria Sicilia, Mariola Palazon
Contributor: eb™ Research Team
Online Consumer Behavior In E-Stores And Social Networks: An Exploratory Approach For Apparel
Retailers need to examine consumer behavior in and out the store in order to take effective marketing decisions. Regarding the consumer behavior out the store, the interactions of consumers with the Read More »
Author: Marta Frasquet, Alejandro Molla, Mª Eugenia Ruiz-Molina, Enrique Navarro
Contributor: eb™ Research Team
The Effect Of Economic Crisis On Consumer Preferences Of Foreign And Domestic Goods: A
This research examines the shifts in consumers’ propensity to purchase domestic versus foreign goods before and during an economic crisis. Five potential consumer ethnocentricity models are Read More »
Author: James Reardon, Donata Vianelli, Irena Vida, Viltė Auruškevičienė
Contributor: eb™ Research Team