Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

An Air-conditioned Global Warming.The Description Of Settings In Ian McEwan’s Solar

The three main settings of McEwan’s Solar, a novel described as “the first great global-warming novel” (Walsh 2010) are significant: from London, to the Artic Pole, up to the desert in New Read More »

Date: 02/2016
Author: Elisa Bolchi
Contributor: eb™ Research Team
Article

Product And Brand Management: A Strategic Approach

In today’s hyper-competitive and rapidly evolving global marketplace, creating a quality product is only the first step toward business viability. Long-term success requires a deliberate, strategic Read More »

Date: 2026
Author: Dr. Satyabrata Dash
Contributor: eb™ Research Team
Article

A Portfolio Of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern

This academic portfolio compiles research, creative strategies, and multi-channel campaign executions for the launch of a 500-gram retail Nopal Flour (Opuntia ficus-indica) SKU for Hacienda El Maguey Read More »

Date: 06/27/2026
Author: Jairo Cruz
Contributor: eb™ Research Team
Article

Chic Strategies: Revolutionizing The Industry Through Innovative Fashion Marketing

The abstract for "Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing" delves into the rapidly changing landscape of the fashion industry. It illustrates how innovative Read More »

Date: 07/2019
Author: Bharati Rathore
Contributor: eb™ Research Team
Article

Accountability, Philosophy And The Natural Environment

Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems. When a social system has Read More »

Date: 02/28/2021
Author: Glen Lehman
Contributor: eb™ Research Team
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