Developments Of Cultural Appropriation In Fashion: An In-Progress Research
The research examines global fashion, with a special focus on cultural appropriation and inspiration in the contemporary fashion industry. The issue of cultural appropriation is quite new in the Read More »
Made In Italy? Images And Narratives Of Afro-Italian Fashion
In recent years, several studies have attempted to trace the evolution of the fashion system in a globalised context and pluralized societies. This paper follows in the footsteps of similar research, Read More »
How Swiss Watchmaking Brands Are Communicating Made In Switzerland
Country-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products Read More »
The Perks Of Being Digital. Nikeland: A Case Study
The increasing digitalization of consumer behavior and lives has created both opportunities and challenges for fashion brands seeking to engage with their audience. This paper aims to reflect on the Read More »
How Do Luxury Brands Utilize NFTs To Enhance Their Brand Image?
Non-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology albeit the very personal characteristics of NFT Read More »
Author: Giulia Ferrini, Sebastian Huber, Verena Batt
Contributor: eb™ Research Team