Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Teleworking And Video-Meetings. Does Fashion Fit?

The Covid19 pandemic forced most companies to impose teleworking from home. Although individuals have access to many platforms in order to collaborate and to communicate with others, telework during Read More »

Date: 07/03/2023
Author: Tekila Harley Nobile, Lorenzo Cantoni
Contributor: eb™ Research Team
Article

Virgil Abolh’s Cinematic Fashion Shows For Louis Vuitton’s Men’s Collections On YouTube

The mediatization of fashion explores the ways in which fashion practices (production, consumption, distribution and dissemination) are articulated and depend on the logic of digital media. The aim Read More »

Date: 07/03/2023
Author: Natalia Luque-Zequeira, Marta Torregrosa
Contributor: eb™ Research Team
Article

Fashion Shows: The Greatest Show On Earth

Fashion shows are one of the most important communication and marketing tools through which fashion brands their brand image, personality, values, and culture. Also, Fashion Shows give brands high Read More »

Date: 07/03/2023
Author: Patricia SanMiguel, Ana Rus-Navas, Teresa Sádaba
Contributor: eb™ Research Team
Article

The Political Potential Of Glamour: The Example Of Underwear

This research project aims to investigate the symbolic and cultural meanings behind an underwear targeted to women in order to analyze the glamorous elements of a garment which is often presented in Read More »

Date: 07/03/2023
Author: Fabiola Adamo
Contributor: eb™ Research Team
Article

Communication Of Fashion Sustainability In The USSR And Modern Russia: What Does The Young

Fashion sustainability is promoted and is slowly developing in modern Russia; however, this concept used to be popular back in the USSR under the notion of “saving”. The research objectives are: Read More »

Date: 07/03/2023
Author: Olga Karamalak, Tatiana Sokolova
Contributor: eb™ Research Team
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