Sensory Stimulation For Sensible Consumption: Multisensory Marketing For E-tailing Of Ethical
Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows Read More »
Author: Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar
Contributor: eb™ Research Team
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UNESCO’s Tangible And Intangible Cultural heritage: Sustainable Development Perspectives
The United Nations Educational, Scientific and Cultural Organization (UNESCO) 2003 Convention for the Safeguarding of the Intangible Cultural Heritage has not only introduced a conceptual and Read More »
HUMAN CAPITAL: A LEARNING PROCESS ON ENVIRONMENTAL COMMUNITY BY USING THE APPRECIATION INFLUENCE
This study focuses on the learning process by applying the Appreciation Influence Control (AIC) process e to the environmental projects in a community (Define problem, articulate the goals and Read More »
Trust Erosion During Industry-Wide Crises: The Central Role Of Consumer Legitimacy Judgement
Widespread unethical corporate misconduct in an industry triggers industry-wide crises. This research investigates how industry misconduct affects consumers’ trust in the industry, by Read More »
Author: Shijiao Chen, Jing A. Zhang, Hongzhi Gao, Zhilin Yang, Damien Mather
Contributor: eb™ Research Team
The Significance Of Ethics In Business
The field of business ethics has been involved for many decades, but a widely accepted ethical perspective on the discipline has yet to be established. Academics also built valuable science-based Read More »