The Influence Of The Social Net On Consumer Trust Of Companies
The overall aim of this research is to explore the potential influence of the mechanisms of the social net on consumer trust of companies. The research seeks to investigate the connection between the Read More »
Fragile Spaces
Collections of essays can be risky, uneven and possibly untidy, affairs. After all, in this case, most were written or commissioned for different occasions in various unrelated forums. Some are Read More »
Ethics Of Ambivalence In Corporate Branding
Recent research within the field of organization studies has begun to map out the social and political effects of ethical branding on consumers, employees and society, yet the relationship between Read More »
Description Of The Development Of The LabVIEW Instantaneous Emissions Estimation Software For Use
This Working Paper describes the development of the current LabVIEW software programme used to extract On-Board Diagnostic (OBD) signals from vehicles. LabVIEW is a graphical programming language Read More »
Author: Edward Casey
Contributor: Donal Lennon, William Smith, David Timoney eb™ Research Team
Ethical Branding And Corporate Reputation
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not Read More »