Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin Read More »
Customer churn is one of the principal issues in the Telecommunications Industry. Clients massively change their specialist co-ops within the limited ability to focus time. Client Churn implies lost Read More »
This thesis is inspired by the promise and the ambiguity that surrounds terms like ‘sustainability’ as indicators for the well-being of future generations in a globalised world. The concept, as Read More »
This paper highlights the activity of corporate social responsibility (CSR) and its impact on brand value in food enterprises with and without foreign participation in Slovakia. Attention has been Read More »
This article discusses risk management processes in Britain’s civil nuclear industry from a corporate governance perspective. As an example of a hazardous industry that can inflict catastrophic Read More »