Social Media Capability Of Exporting Firms And Its Effects On Performance
Social media applications like Twitter, Facebook or LinkedIn have gained importance not only for private people but also for businesses. Our objective is to examine the extent to which the exporting Read More »
Author: Josep Rialp, Mª Del Carmen Alarcon, Alex Rialp
Contributor: eb™ Research Team
Will My Followers Tweet? Predicting Twitter Engagement Using Machine Learning
Brand managers who are able to understand how social media is evolving first have an advantage over those who are slower to understand what their followers are doing. Despite the advantage such Read More »
Author: William Rand, Jared Sylvester, Michelle Girvan, David Darmon
Contributor: eb™ Research Team
Effects Of Owned And Earned Social Media And Paid Traditional Media On Consumer Mind-Set Metrics
This research provides insights into the effects of both owned (i.e., firm’s social media platform) and earned social media (i.e., consumer-initiated interactions with the firm on other social Read More »
Author: Lisette de Vries, Peter S.H. Leeflang, Sonja Gensler
Contributor: eb™ Research Team
Price Complexity In Tariff Choice Situations: An Investigation Of Service Type
In this paper we describe three experiments comparing customer responses to complex prices between four services: banking, flights, health clubs, and mobile communication. The first study analyzes Read More »
Value Co-creation In Online Healthcare Communities: The Self- And Other-Focus In Online Postings
Health care customers increasingly use digital environments to take an active role in the creation of an optimal service experience. In online communities, patients share ideas, information and Read More »
Author: Annouk Lievens, Dominik Mahr, Sarah Van Oerle
Contributor: eb™ Research Team