Neural Pattern Similarity Reveals Brand Equity
Memory about a brand is associated with memory about the category of the brand’s product (Hutchinson, 1983). Consequently, when thinking about products in that category, that brand is likely to be Read More »
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Round It Up: Preference Exists For Rounded Totals (PERT)
In recent years, charitable giving has stagnated. In the US, on average individuals only donate about 2% of their annual disposable income, a level of contribution that has remained fairly constant Read More »
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A Conceptual Framework Of Violation Of Trust And Negative Emotional Responses During Brand
Though parallels to interpersonal relationships are drawn to explain various facets of consumer-brand relationships, seldom focus has been shown on explaining the nature of trust and its role in Read More »
When Less Is More - How Making Products More Personal Can Decrease Purchase Intention
Personalization (i.e., tailoring products and services to individual consumer needs) is central to many successful businesses (Kavadias, Ladas, and Loch 2016). Research on personalization has Read More »
When Lack Of Belonging Means Bad News For The Planet: The Consequences Of Low Belonging On Ethical
Consumers increasingly report feeling disconnected from others. They live farther from family, belong to fewer social groups, and are more likely to live alone than ever before (Pew Research Center Read More »