Contagion And Product Physicality: A Study Of Consumer Response To Recycled-content Products.
The purchase of recycled-content products poses dilemmas for consumers. Consumers may want to preserve the environment, but simultaneously can be concerned about potential contamination resulting Read More »
Author: Qizhou Wang, David A. Norton, Robin A. Coulter, William T. Ross, Jr.
Contributor: eb™ Research Team
Cultural Values And Consumers’ Brand Preference
Consumers routinely need to choose between mass-market (e.g., Häagen-Dazs) and niche brands (e.g., Halo Top), yet little research has examined the factors that influence such choices (Dalgic and Read More »
Author: Jessie J. Wang, Ashok K. Lalwani, Devon Delvecchio
Contributor: eb™ Research Team
Foods For Sharing: The Social Value Of Handmade Foods
Mass-manufactured foods are ubiquitous in busy daily life. However, consumers still search for food products with handmade feature (Pieniak, Perezcueto, and Verbeke 2009). Market surveys and academic Read More »
Restrained By Resources: The Joint Effect Of Scarcity Cues And Childhood Socioeconomic Status (SES)
Consumers’ current socioeconomic status (SES) has been widely acknowledged as an important factor that affects various aspects of their behavior, such as aggression (Greitemeyer and Sagioglou Read More »
Dimming The Light Offers A Creative Lens: The Impact Of Ambient Illuminance On Creativity
Creative ideas are prevalent in everyday consumption. The creative professionals always hope that consumers could understand and acknowledge the creativity displayed in their work. But is it always Read More »
Author: Chen Wang, Ravi Mehta, Rui (Juliet) Zhu, Jennifer Argo
Contributor: eb™ Research Team