Charity Donors’ Response To Cause-Related Marketing: The Role Of Attachment Styles
Cause-related marketing (CM) is a type of sponsoring activity whereby firms, for a limited period of time, donate a certain amount of the sales price of the firm’s product or revenue to a specific Read More »
Time-of-Day Effects On Consumers’ Social Media Engagement
Imagine that it is early in the morning and you have a couple of minutes to spend on Twitter. Which article would you “like” more: an article that guarantees a fun time with its catchy title or Read More »
A Phenomenological Examination Of Internet Addiction: Insights From Entanglement Theory
Due to the scale, scope, and complexity of its impact, digital technology has been referred to as the fourth industrial revolution (Schwab, 2017). Researchers have called for a better understanding Read More »
Author: Mohammadali Zolfagharian, Atefeh Yazdanparast, Reto Felix
Contributor: eb™ Research Team
Sizes Are Gendered: Impact Of Size Cues In Brand Names On Brand Stereotyping
What comes to your mind when you think of the brand name Mini Cooper or Grand Cherokee? Physical size would probably be among the first few associations that come to mind - Mini Cooper is physically Read More »
Predicting Memory-Based Consumer Choices From Recall And Preferences
Consumers often need to make choices when some or all of the information relevant to the decision is not physically present. To deal with this, they need to retrieve the necessary information from Read More »