Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
In this paper, we have presented the results from the research in relation to the approach toward the total management of quality in the Macedonian hotel industry. It was analyzed through the four Read More »
Different fields of science from philosophy and institutional theory to theories of management, technological development and economics explore innovative transformations – mainly in terms of Read More »
The research identifies and presents the existence and connections between financial decision, financial performance and fractals patterns. A fractal appears as a geometric object that repeats itself Read More »
The concept of sustainable development has become the basis for the study of trends in enterprise development in terms of economic, environmental and social components with the focus on achieving Read More »
A crisis is a severe occurrence in the life of an organization threatening its own existence (Coombs 2007). Crises that breach the ethical values of a brand can impair the root values of the company. Read More »