Introducing Integrated Hybrid Communication: The Nexus Linking Marketing Communication And
Purpose This study aims to investigate how marketing communication (MC) and nascent corporate communication (CC) strategies are juxtaposed in the small- and medium-sized enterprise (SME) setting. Read More »
Author: Sharifah Faridah Syed Alwi, John M.T. Balmer, Maria-Cristina Stoian, Philip J. Kitchen
Contributor: eb™ Research Team
Perceived Benefits And Risks In Adoption Intention Of Fast Fashion Rental Services: An Empirical
Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene Read More »
Better (RED) Than Dead: "brand Aid", Celebrities And The New Frontier Of Development Assistance
Bono’s launch of Product (RED)™ at Davos in 2006 marks the opening of a new frontier for development aid. The advent of ‘Brand Aid’ explicitly linked to commerce, not philanthropy, Read More »
Artificial Intelligence And Public Innovations
Artificial intelligence (AI) builds on the previous digitalization in the public sector as the next logical step. Using machine learning to exploit investment in information and communications Read More »
Author: Emmi Koskimies, Jari Stenvall, Tony Kinder, Jaana Leikas, Mika Nieminen
Contributor: eb™ Research Team
Deconstructing LEGO — The Medium And Messages Of LEGO Play
This book investigates a paradox of creative yet scripted play—how LEGO invites players to build ‘freely’ with and within its highly structured, ideologically-laden toy system. First, this book Read More »