Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

STAKEHOLDERS’ PERCEPTIONS OF THE POSTMERGER CONSOLIDATION PHASE IN A MERGED HIGHER EDUCATION

This article determined perceptions and reactions of stakeholders in a South African comprehensive university (CU) while undergoing restructuring. As part of its restructuring, the CU abandoned the Read More »

Date: 07/11/2023
Author: Nombeko Felicity Dwesini
Contributor: eb™ Research Team
Article

OCCUPATIONAL WELL-BEING OF STREET TRADERS: THE LEAST MEASURED AND NEGLECTED GLOBAL MAJORITY WORKERS

The study is conceptual, looking at the existing gap in determining the occupational well-being of workers in the formal and informal economy. Determining occupational well-being is important for Read More »

Date: 07/11/2023
Author: Mabasa Dumisani
Contributor: eb™ Research Team
Article

CUSTOMER PERCEPTIONS OF SELF-SERVICE TECHNOLOGIES IN THE FAST MOVING CONSUMER GOODS INDUSTRY

This paper examines customer perceptions toward the potential of self-service technologies in the Fast Moving Consumer Goods (FMCG) industry. The technology acceptance model (TAM) was utilised to Read More »

Date: 07/11/2023
Author: Mncedisi Sindane, Tinashe Chuchu, Amanda Dlamini
Contributor: eb™ Research Team
Article

EXPLORING THE CHALLENGES AND BARRIERS TO WOMEN ENTREPRENEURSHIP IN THE NEPALESE FOOD INDUSTRY

Women entrepreneurship has gained popularity globally over the past few decades because it increases productivity, innovation, and economic prosperity, reduces poverty, and creates jobs. Women have Read More »

Date: 07/11/2023
Author: Wilson Ozuem, Lasta Dangol
Contributor: eb™ Research Team
Article

GREEN BEAUTY PRODUCT LOYALTY: A MODEL VALIDATION

The beauty product industry is one with a lucrative forecast, as this industry had a global revenue of approximately 571.1 billion US dollars in 2022, expected to grow by 3.8 percent annually. Where Read More »

Date: 07/11/2023
Author: Riané Dalziel
Contributor: eb™ Research Team
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