Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Every year the lives of approximately 1.3 million people are cut short because of a road traffic crash and this is according to World Health Organisation in 2022, between 20 and 50 million more Read More »
The small and medium-sized enterprises (SMEs) are crucial players in the economy of nations, through their contributions to growth domestic product (GDP) and for social upliftment in job and wealth Read More »
The South Africa’s over-reliance on fossil-fuels for electricity generation, has transformed the nation into a carbon economy, with a heavy carbon footprint, and is among the global top carbon Read More »
For more than a decade, Huawei, one of the largest providers of 5G equipment, has been caught up in a showdown between western allies headed by the US and the Chinese government. The United States, Read More »
The Coronavirus pandemic has led to consumers being progressively demanding, with changing needs owing to increased product variety and globalisation, as well as cheaper substitutes for products from Read More »