Unravelling Consumer Preferences: Examining Online Podcast Service Selection In Ahmedabad City
In today’s time because of simplified podcasting software and easily available host sites Podcasting are more accessible to people and businesses. Thus, creating a podcast is more convenient now, Read More »
Author: Apeksha Chanpaneri, Vishwa Virpariya, Kalrav Vithlani
Contributor: eb™ Research Team
A Study On Social Media As A Promotional Tool For Selecting Travel Destinations By People Of
This study explores the efficacy of social media platforms as promotional tools for influencing travellers’ decisions in selecting their destinations. With the proliferation of social media usage Read More »
Priority Sector Lending By Regional Rural Banks: A Case Study On Uttar Bihar Gramin Bank
Priority sector lending is an initiative by government of India to ensure flow of credit to underdeveloped sectors of the economy. The financial institutions situated within the boundaries of the Read More »
A Literature Review Study On Emotional Marketing And Consumer Behaviour In Indian Banking And
Emotional marketing entails forging a profound connection between consumers and a product or brand by eliciting their emotions, thereby cultivating enduring and robust affiliations. This paper Read More »
Beyond Green Promises: Ethics And Integrity In Green Marketing And Eco-Branding
In an age where sustainability drives consumer preferences and corporate strategies, green marketing and eco-branding have emerged as powerful tools. However, the ethical landscape surrounding these Read More »