THE FACTORS AFFECTING GEN Z’S LOYALTY TOWARD ONLINE MARKETPLACES
Generation Z is the generation coming after Millennials and before Generation Alpha. Although there is not a clear-cut consensus on the time span covering the birth dates of Gen-Zers, it is generally Read More »
Author: V. Aslihan Nasir, Hande B. Turker, Ece D. Aykac, E. Baran Unal
Contributor: eb™ Research Team
LITERATURE REVIEW OF CONTEMPORARY PERSPECTIVES ON MANAGEMENT OF BUSINESS FOR SMEs IN THE DIGITAL
Current research lacks in-depth insights into the digital transformation management of business processes in Small and Medium sized enterprises. The aim of this article is to develop a framework for Read More »
A GENDER COMPARISON OF THE FACTORS INFLUENCING GENERATION Y STUDENT CONSUMERS’ WEARABLE ACTIVITY
Since its commercialisation around 2009, the smart wearables market experienced significant growth with an expected 105.3 million units to be shipped by 2024. Although the diffusion and adoption of Read More »
AN INTEGRATED FINANCING FRAMEWORK FOR GREENING SOUTH AFRICAN CITIES
The National Development Plan encourages metropolitan cities to provide their communities with healthy, safe, and sustainable environments (SA, 2012a:37-38). However, the issue faced by South African Read More »
INTERACTIONS OF ETHICAL MARKETING SCALE WITH CUSTOMERS’ DEMOGRAPHICS IN THE MEDICAL SCHEME
Internationally, medical schemes must deliver ethical and eco-sustainable goods and services at affordable prices or barely survive the increasing competitive pressure. Ethical marketing, i.e. Read More »