Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

IDENTIFYING KEY USABILITY CHARACTERISTICS FOR FASHION BRAND AUGMENTED REALITY APPS

This study identifies the key usability characteristics of augmented reality (AR) apps in the fashion industry to improve their effectiveness for customers. To achieve this, a qualitative content Read More »

Date: 07/11/2023
Author: Wilson Ozuem, Muhammad Naeem, Aqsa Shabir, Caroline Jawad
Contributor: eb™ Research Team
Article

UNDERSTANDING STRATEGIES FOR SERVICE FAILURE RECOVERY IN OPEN DIGITAL GOVERNMENT

The purpose of this study is to evaluate the strategic process for effectively dealing with online public service failures as recovery strategies in Pakistan. The specific context is the National Read More »

Date: 07/11/2023
Author: Wilson Ozuem, Naveed Ur Rehman
Contributor: eb™ Research Team
Article

CORPORATE FRAUD AT THE SMALL ENTERPRISE FINANCE AGENCY AFFECTS THE ECONOMIC GROWTH IN SOUTH AFRICA

Corporate fraud can be very harmful to any organisation because it may lead to companies collapsing and cause economic downfall in a country. One of the factors that has a negative impact on a Read More »

Date: 07/11/2023
Author: Debra Claire Pheiffer, Azwihangwisi Judith Mphidi
Contributor: eb™ Research Team
Article

INTEGRATION OF IOT IN INCUBATOR BUSINESS FRAMEWORK: A CONCEPTUAL REVIEW

Business incubation is a crucial instrument for assuring the growth of small and medium-sized firms (SMEs), especially considering the rapidly evolving and noticeable trends in technology across the Read More »

Date: 07/11/2023
Author: Nonceba Ntoyanto-Tyatyantsi, Risimati Maurice Khosa
Contributor: eb™ Research Team
Article

FUNCTIONAL CONGRUENCE, STUDENT SATISFACTION, AND STUDENT HOUSING PREFERENCE

The current study used 5 factors (bedroom, building quality, facilities, and monthly rental) to predict preference for student housing in South Africa. A five-point Likert scale was used for Read More »

Date: 07/11/2023
Author: Mthobisi Nhlabathi
Contributor: eb™ Research Team
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