FACTORS CONTRIBUTING TO ROAD CRASHES IN THE CITY OF TSHWANE, SOUTH AFRICA
Motor vehicle accidents have adverse socioeconomic and health effects on people at the national, community and individual levels in South Africa. This article unpacks the contributory factors to road Read More »
Author: Paul O. Bello, Adewale A. Olutola, Makalo E. Taumang
Contributor: eb™ Research Team
STUDENT-UNIVERSITY IDENTIFICATION: A BRAND PERSONALITY REFLECTIVE NARRATIVE PERSPECTIVE
This qualitative study explores student-university brand identification and brand personality to determine suitable themes for higher education institutions’ (HEIs) brand communication. Thematic Read More »
EXPLORING ONLINE SHOPPING EXPERIENCES OF LOW-INCOME CONSUMERS IN AN EMERGING E-RETAILING MARKET
This qualitative study sought to differentiate between low-income customers’ intentions towards online and in-store purchases of FMCG retailers/brands in South Africa. Additionally, low-income Read More »
Author: Beate Stiehler-Mulder, Nicole Cunningham, Norman Mafuratidze
Contributor: eb™ Research Team
SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC BUS OPERATIONS IN ZAMBIA
Public transportation systems are critical levers for sustainable urban development; hence, the need for empirical evidence to inform policies and interventions. Zambian transport policy 2019 shows Read More »
VALIDATING AN ORGANIC FOOD PRODUCT PURCHASE BEHAVIOUR MODEL AMONGST SOUTH AFRICAN GENERATION Y
Combined with the increasing demand for organic foods throughout the world, South Africa has seen a rise in the demand for safer sustainable business practices and organic products. Based on the Read More »