Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Eradicating Poverty Beyond Growth

The dominant approach to the fight against poverty relies on increasing the aggregate output of the economy (measured as the gross domestic product), combined with post-market redistribution through Read More »

Date: 06/18/2024
Author: Olivier De Schutter
Contributor: eb™ Research Team
Article

Impact Of Customers’ Perceptions Regarding Corporate Social Responsibility And Irresponsibility

Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases of corporate Read More »

Date: 05/24/2023
Author: Valérie Swaen, Nathalie Demoulin, Véronique Pauwels-Delassus
Contributor: eb™ Research Team
Article

Sustainable Jewellery Practice: A Creative Approach To Communicate Sustainability

This creative research is based on an extensive review of literature that explores both environmental and social concerns in the jewellery industry, relating to the metal mining sector. Issues Read More »

Date: 05/2020
Author: Zoe Zi Yi Yin
Contributor: eb™ Research Team
Article

Reuters Institute Digital News Report 2

This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's Read More »

Date: 06/17/2024
Author: Nic Newman, Richard Fletcher, Craig T. Robertson, Amy Ross Arguedas, Rasmus Kleis Nielsen
Contributor: eb™ Research Team
Article

Ethics Of Mobile Behavioral Advertising: Antecedents And Outcomes Of Perceived Ethical Value Of

The practice of mobile behavioral advertising, which involves monitoring and analyzing customer mobile browsing behavior and location in order to provide behavior-based personalized advertisements, Read More »

Date: 07/24/2018
Author: Mercy Mpinganjira, Daniel K. Maduku
Contributor: eb™ Research Team
Would you like to share articles and contribute to the eb™ Journal?

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, join the Founders Circle forming now.

Start Here