Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
The study aimed to explore the utilization of multiple sales channels for international business development in the Information Technology sector, focusing on Hashtechy in Ahmedabad. A key finding Read More »
In the past two decades, advertisements have become a crucial factor in shaping consumer buying behavior, driven by technological advancements and societal changes. Media communication, encompassing Read More »
Consumer’s preference and requirements keeps changing and evolving with time. In earlier times, people shopped by going in various stores and comparing prices. This required a lot of effort, time Read More »
As proportion of over-weight individuals increases due to sedentary lifestyles, the need for awareness of healthy lifestyles, especially maintaining a healthy body, is also on the rise. Due to lack Read More »
Purpose: Purpose of this paper is to study growth of E-commerce during Covid 19 and its future ahead in context to India. Design/Methodology/ Approach: Secondary data from Indian brand Equity Read More »