Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Delving Into The Profound Effect Of Leveraging A Multitude Of Sales Portals On Enhancing Client

The study aimed to explore the utilization of multiple sales channels for international business development in the Information Technology sector, focusing on Hashtechy in Ahmedabad. A key finding Read More »

Date: 12/26/2024
Author: Richa Dang, Lokesh Banthia
Contributor: eb™ Research Team
Article

Impact Of Advertisements On Consumer Behavior

In the past two decades, advertisements have become a crucial factor in shaping consumer buying behavior, driven by technological advancements and societal changes. Media communication, encompassing Read More »

Date: 12/26/2024
Author: Karnav Shah, Roshni Tijoriwala
Contributor: eb™ Research Team
Article

Study On Consumer Behavior Towards Hypermarket With Reference To Dmart In Ahmedabad

Consumer’s preference and requirements keeps changing and evolving with time. In earlier times, people shopped by going in various stores and comparing prices. This required a lot of effort, time Read More »

Date: 12/26/2024
Author: Krinsi Shah, Aastha Shah, Roshni Tijoriwala
Contributor: eb™ Research Team
Article

Intake Of Protein Supplements Among Gym Users – A Review Of Literature

As proportion of over-weight individuals increases due to sedentary lifestyles, the need for awareness of healthy lifestyles, especially maintaining a healthy body, is also on the rise. Due to lack Read More »

Date: 12/26/2024
Author: Sajjansingh Rajpurohit, Roshni Tijoriwala
Contributor: eb™ Research Team
Article

Surge Of Indian E-Commerce During Pandemic: A Future Ahead

Purpose: Purpose of this paper is to study growth of E-commerce during Covid 19 and its future ahead in context to India. Design/Methodology/ Approach: Secondary data from Indian brand Equity Read More »

Date: 12/26/2024
Author: Hetal Dipen Vyas, Deepa Vyas
Contributor: eb™ Research Team
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