Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

The Manager And Love: Evoking A Loving Inquiry In A Group Setting

Neuroscientists, psychologists, educators, and management scholars propose that the current emphasis on intellect and reason in education and business over values such as love, connectedness, and Read More »

Date: 06/24/2024
Author: Angela P. Chen, Giorgia Nigri, Thomas E. Culham, Barbara Nussbaum, Richard Peregoy, Margot Plunkett
Contributor: eb™ Research Team
Article

Asserting Integration Through Nostalgic Discourses: Acculturation To An International Community

The concept of nostalgia has played an important role in consumer research for the last decades. Its main conceptualization is one of “bitter-sweet” feelings of longing for a past considered as Read More »

Date: 2013
Author: Julie Emontspool, Dannie Kjeldgaard
Contributor: eb™ Research Team
Article

Locals As Migrants In German Unification And Acculturation: How Nostalgia Enchants The Former East

Consumer acculturation is commonly understood as a process of physical movement and the resulting adaptation to the cultural environment in one country by persons from another country (Peñaloza Read More »

Date: 2013
Author: Katja H. Brunk, Benjamin J. Hartmann
Contributor: eb™ Research Team
Article

Generations At The Mirror: First And Second Generation Of Turkish Consumers’ Home Country

Migrants, as well as their children, typically live in a ‘hyperethnicized’ world. Institutional pressures coming from the outside— the dominant society as well as the ethnic communities Read More »

Date: 2013
Author: Luca M. Visconti, Celina Stamboli-Rodriguez
Contributor: eb™ Research Team
Article

Fiddler On The Street: How Roma Refugees Enact Host Cultural Images Of Nostalgic Otherness

Gabriela’s reflexive remark illustrates the important institutional influence of local stereotypes and attitudes about ethnic minorities on the lived experiences of migrant consumers. The Canadian Read More »

Date: 2013
Author: Ela Veresiu, Markus Giesler
Contributor: eb™ Research Team
Would you like to share articles and contribute to the eb™ Journal?

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, join the Founders Circle forming now.

Start Here