Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

When Do People Talk About And Why?

People talk about things that occur over various time horizons into the past, present, and future. They talk about the television show they are currently watching, the groceries they bought Read More »

Date: 2013
Author: Jonah Berger, Evan Weingarten
Contributor: eb™ Research Team
Article

Who’s Driving This Conversation? Systematic Biases In The Content Of Online Consumer Discussions

Consumers rely on online word of mouth to make consumption decisions partly because they believe the information provided helps them make better-informed decisions. However, participants in online Read More »

Date: 2013
Author: Rebecca Hamilton, Ann E. Schlosser, Yu-Jen Chen
Contributor: eb™ Research Team
Article

Understanding The Psychology Of Scarcity: When Limited Resources Prompt Abstract Thinking

Scarcity is a prevalent condition that characterizes human existence. Mankind has regularly experienced periods of famine and draught (Chakravarthy and Booth 2004), modern economies often must cope Read More »

Date: 2013
Author: Caroline Roux, Kelly Goldsmith
Contributor: eb™ Research Team
Article

The Effects Of Resource Scarcity On The Ideal Female Body Size

When it comes to women’s body ideals, is it true that thin is in? Or is shapely sexy? The answer to this question varies considerably across cultures. Although ultra-thin female models are Read More »

Date: 2013
Author: Sarah E. Hill, Danielle DelPriore, Christopher D. Rodeheffer, Max Butterfield
Contributor: eb™ Research Team
Article

Planning Under Paucity: Responses To Resource Scarcity Threats Depend On Childhood Environments

Financial planning is pervasive in consumers’ lives. Not only does it impact how we spend money in our everyday lives, but it also has a profound effect on wealth accumulation and retirement Read More »

Date: 2013
Author: Chiraag Mittal, Vladas Griskevicius
Contributor: eb™ Research Team
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