Choosing To Participate: The Effects Of Message Type On Enrollment And Participation
As more services (including health services) move online, the development of communication strategies to maximize enrollment and engagement has become increasingly important. Programs like Boost Read More »
Promoting Portion Downsizing By Improving Consumer Response To Percentage Cost Vs. Percentage
Marketing communication, particularly in the domain of food, frequently contains percentage information about benefit changes (e.g., 50% larger food packages) or about cost changes (e.g., 50% price Read More »
Does Reducing Nutritional Information Complexity Promote Healthier Food Choices?
The Nutritional Labeling and Education Act (NLEA) was one of the biggest efforts by policy makers to promote healthy eating among Americans. Unfortunately, it has failed to curb the obesity epidemic, Read More »
‘Does This Tax Make Me Look Fat?’: Using Stigma Inducing Labels To Decrease Unhealthy Food
Obesity and unhealthy food consumption are two of the largest public health concerns nationwide. Obesity rates have more than doubled in the past few decades. While there is debate regarding the Read More »
Author: Avni Shah, James R. Bettman, Punam Anand Keller, Peter Ubel
Contributor: eb™ Research Team
Is Self-Serving Self-Serving? Who Serves Food Shapes Self-evaluation And Eating Decisions
Eating meals that are served by someone else is commonplace: 50% of all meals are consumed away from the home, and two-thirds of Americans eat out at least every other day (Stewart, Blisard, and Read More »