The Influence Of Time-Interval Descriptions On Goal-Pursuit Decisions
Consumers pursue numerous goals that are linked to particular time frames. Might one's likelihood of agreeing to pursue a goal fluctuate even if nothing about the goal's objective features changes, Read More »
Loosing Vs. Gaining Control: Enhancing Feelings Of Control Reduces Present Bias
Consumers regularly make decisions about the timing of their consumption. For instance, they decide how fast to ship an online purchase, when to take vacations, or when to make a large purchase. Read More »
Author: Kelly (Kiyeon) Lee, Selin A. Malkoc, Derek D. Rucker
Contributor: eb™ Research Team
Making Decisions For The Future: Value Of Delayed Durables And Shrinkage In Usage Duration
Durable goods provide not only immediate benefits but also an extended stream of benefits over their usage duration. Consumers often face situations where they have to make purchase decisions for Read More »
To Know And To Care: How Awareness And Valuation Of The Future Jointly Shape Consumer Savings And
Reducing spending in the present requires the combination of being both motivated to provide for one’s future self (valuing the future) and actively considering long-term implications of one’s Read More »
Author: Daniel Bartels, Oleg Urminsky, Shane Frederick
Contributor: eb™ Research Team
The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
The notion that renewal is possible and offers individuals an opportunity to improve themselves has long been endorsed by our culture. For example, many religious groups engage in ritual purification Read More »